Cooking Show Logos | Research

As part of our preparation for props, there were a few that needed to be made by ourselves and couldn't be bought from the shops like most of our other props. We wrote them down, and chose the ones that each of us were happy to do. I chose the cooking show logo.

Instead of going straight ahead and designing a logo, I needed to start looking at other cooking show logos to help influence our logo for 'The Last Dish'. The plan for this logo is to use it within the advert we will be making, and to print it on the back of T-Shirts that the crew will be wearing.

To start my research, I made a note of the different cooking shows I watch and other popular shows on the TV. I then research their logo and picked out a few different elements that I could see in all of the logos together.

 Masterchef Logos

These logos are quite simple and by not having too many elements they are easy to look at, as well as being recognisable. The colour is roughly orange, supposedly linking in with the theme of fire (which can be seen in the first logo), which can be seen as a symbol to cooking, which is what the show is all about. By having the dark black background, it makes the orange stand out and creates an image that will attract the audience.

Great British Menu Logo

This logo is also quite simple, and it has key elements that would immediately be associated with cooking, which is the main theme of the show. The background is dark making the silverware and the white colouring stand out, making the image eye catching.

Hell's Kitchen Logo

This logo is simple, but the background of the second one is quite loud due to the image of fire behind the text. The orange colouring is similar to the Masterchef logo, making it stand out and catching the audiences attention. The logo is clearly presenting the theme and tone of the show through the imagery of the triton and the colours.

It's clear from all of these logos that they all have an element of simplicity and have dark background colours in order to make the colouring on the actual logo stand out. I quite like the orange colour theme seen in the majority of these logos, but I also like the fire element in the last one.

Due to our TV chef being called 'Jordan Hamsay', and the Hell's Kitchen TV chef being 'Gordan Ramsay', I'm going to experiment with fire in the logo, so there is some similarity and identification with the famous TV chef.

I also like the idea, in the 'Great British Menu' logo, of using kitchen utensils in the logo. This gives a clear picture as to what the theme of the show is, and it makes the show quick and easy to identify.

I'm going to take both of these ideas and almost combine them when starting the design of our cooking show. I'm planning on making a few different designs and then seeing what the others think of them, and then we can decide together what logo we prefer.

Doing this research really helps in making the logo realistic and seem like an actual cooking show that could be seen on the TV, outside of the show we are making. It also makes sure that the audience watching wouldn't question whether the logo identifies a cooking show or not, as I know there are other real logos similar to our fake one.