After doing the cooking show logo research, I felt confident about creating a logo for our cooking show and making it look realistic. I started by doing a few designs experimenting with the fire aspect and the simplistic theme.
The first logo I designed focused around the aspect of fire, which would seem similar to shows such as Hell's Kitchen or any Gordon Ramsay cooking show - he uses the fire theme quite a lot within his shows. Due to our chef character being a spin off of Gordon Ramsay, I thought I could use fire within the logo so that the link is clearly highlighted.
However, when editing this logo together, I found that I didn't really like the way it looked. I liked the main image of the dish being held by a hand, and the text being on top of the dish, but the fire didn't really suit the composition of the image.
So I decided to come up with some new designs.
1st Design
2nd Design 3rd Design
I wanted to keep the colours of fire involved in the logo to keep the fire theme constant, but that didn't work as well as I would've hoped. However, the second design had a good sense of simplicity which was similar to the real cooking show logos that I researched into. The third design had the same colours, but I used fire paintbrushes and kept it secluded in a circular shape. However, after finishing the design and showing it to others, it was decided that it looked too much like a pizza of some sort, which isn't what I was going for.
It decided to stick with the 2nd Design, but after listening to others opinions, I experimented with a selection of different colours.
I started off experimenting with the primary colours of red, yellow and blue.
I then tried the secondary colours of green, orange and purple.
I showed all of these options to friends, family, and the other two in the group. I got everyone's opinions and the two designs that came on top were the purple design and the orange design.
Thinking about our props and the black t-shirt that this logo will be printed onto it was decided that the orange logo would stand out more and that's the logo we prefer.
The next step is to get transfer paper & the t-shirts, and print & iron the logo onto the t-shirts. We can also think of a way to animate this logo for the advert we will be creating.
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