25 Word Pitch | Development

During our second meeting, we decided that we would start on our 25 word pitch just so we can easily justify and sum up our brand idea. We also discussed that it would be useful to have the pitch on our website so the public can understand us and our aim easily and quickly.

The pitch:

Student Yak aims to find entertaining news and views from all corners of the internet and bring it to you. Made by students for students.

We all contributed towards the wording of this, and not only is it 25 words exactly, but it also defines our brand really well.