Logo Ideas | Development

In our first meeting, after discussing our brand name and aim, we started to discuss what our logo would look like.
We started by looking at our brand name 'Student Yak'.

To get the message across that the brand is for Students, we thought a graduation hat would be a good symbol to use. Then to add the rest of the title in the logo, we thought we could have a Yak as the main symbol.

Our original idea was to have a Yak head and a graduation hat on top of it's head.
Here is the first sketch of the kind of logo we wanted:

Ida then had the idea that one of her friends is a graphic designer and she could possibly create the logo for us.

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In our second meeting we decided that if we had a good idea of what we want the logo to look like, it would make the graphic designers good a lot less complicated and hard.

One of the main things we wanted this logo to be is memorable - like the McDonalds logo, or the Nike logo, etc. We also didn't want any words, we just wanted an image, so people would know the logo without having to see the actual name.

This is the second sketch of the logo which is more the sort of the thing we want the logo to look like:

Josh then went on his laptop and created a stand in logo made from clip art images:

We all really liked this logo and agreed that we wanted this sort of design to be our logo. Ida suggested having a minimalistic look to it, and showed us some of the graphic designers work and we all agreed that would be a good idea.