Ideas | Development

As a starting point, the three things we all agreed on were:

• Humorous content
• We don't want to focus on the boring and sad news, and we want people to enjoy watching the content so they come back for more.
• Not kid humour, but teenage/young adult humour.
• Brand aimed at Students
• We are students ourselves, so we know what they would want to see.
• There aren't many student news websites and the ones that are online look boring and uninteresting.
• Interactive with the audience

• We want them to be involved with the brand and make decisions on what content they want to see.
• Connected to the brand.

In order to keep our content humorous and entertaining we need to:

• Tell up to date and recent stories.
• Show a variety of different stories that people would like to see.
• Make the comments and/or stories relatable for the audience.

Keeping the brand aimed at students won't be too hard for us, as we are students ourselves. However we will have to ask other students we know - or maybe do a questionnaire - about what they want to see or what catches their attention.

• This will help us boost the audience number and also we might attract students with mixed interests.
• It will also keep us in the loop of what other students want to see, rather than just doing what we want to do.

Then to interactive with the audience we can:

• Create different social media accounts and send messages out to our followers.
• Do a Q&A at the end of our videos, or even through our social media accounts.
• Ask them, regularly, what they want to see and encourage them to contact us whenever they want and for whatever reason.

Josh had previously, in one of his personal projects, created the name "Student Yak" and said that we could use that for the brand name. We all really liked the name and thought it would go well with our aim and purpose.

With the name already confirmed, we started to plan and discuss what stories we would possibly want to tell.