Auto-Tune the News/Songify the News
In 2009, the Gregory Brothers created a news show on their YouTube channel 'schmoyoho'. This news show, although it may not be a very serious one, informs the audience of the recent news that has been going on around the world.
The Gregory Brothers are an American musical group that specialise in 'Country & Soul, Folk & Roll' music. The band was formed in 2007 and their first EP came out in 2009.
They used their musical talent within their news show, by making everything into a funny song. The recorded voices of politicians, news anchors and more were digitally adjusted to create a melody in order to make it look like they are singing.
The show was re-branded in 2011, and is now known as 'Songify the News'.
The group didn't really get noticed until the summer of 2010 when they released the Bed Intruder Song.
Even though these videos are entertaining and funny, they still have the information of recent news so the audience will be educated while enjoying the video they are watching.
This is something we want to achieve with our video - educating people while also being humorous. We won't be using music to share the information, although we will use references and possibly clips from other viral videos.
The Young Turks (TYT)
This is an American political commentary web series that was created by journalists Cenk Uygur, Ben Mankiewicz and Dave Koller. The show is mainly focused on political commentary but is also provides different opinions on the topics being discussed. The show was originally a radio program that premiered in 2002, then in 2005 the web series was launched on YouTube.
The style of this show is quite relaxed and fairly informal, although there are a few formal qualities. It almost feels like the host is having a conversation with the audience, sharing their own thoughts and opinions on the matter. The structure of the show flows nicely, and it almost feels like their isn't a script to help them - this might be somewhat true, but the script is probably very basic.
The location looks like a proper set and the hosts are usually sat at a table.
We're going to have a set as our green screen background, and we also want to make ours seem like we're talking with the audience - we want it to be relatable. Interacting with the audience is something we want in our show, and this show also has that element to it through discussion.
We could involve that in our show, by having segments that may lead to a conversation with the audience.
TV News Shows
As the media preference has changed, many TV shows on the TV have started a YouTube channel to show a few snippets of their show that would've been on TV. This is a good thing to have as people might not have time to watch the news on TV, which means they can go on YouTube and watch the videos whenever they like.We'll do something similar with our website - we'll have one long video and then split it up into different videos to show our different packages. That way the audience don't have to watch the whole video again when they might only want to see a certain part.
With this research I will take some of the features that they have in these shows and adapt them to make them fit in with ours. They will help us when we are developing our script and the design of our set.
Source: http://www.adweek.com/socialtimes/youtube-news-shows/27839
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