Celebrity Yak & Viral Yak | Research

My two categories, that I will be writing articles for, on the website are 'Celebrity Yak' and 'Viral Yak'.

Celebrity Yak

When I first started researching this category, I found it quite hard and difficult to find something to turn into an article. Celebrity news is always outdated very quickly, which meant that I had to wait last minute to find my topic and write about it.

At the time of research, Angelina Jolie and Brad Pitt had announced that were getting a divorce. Naturally I though this would be a good topic to write about, seeing as it affected everyone in different ways, but timing wise it would've been long forgotten about by the time the article was released. However, I did finally find a topic that it was odd and I thought I could make it into something funny and entertaining - Justin Bieber's used pub milk glass being sold on eBay.

During the writing of this article, I found it quite hard to not copy other articles pieces of information. Due to our brand being quite conversational and laid-back I could easily add in conversation starters, but I didn't want too much factual information in it. The balance between factual info and conversation had to fit our brand, so I made sure not to ramble on too much about what actually happened.
I found finding the information challenging as, with any piece of news, many people had already covered it. But due to the brand style, it was fun turning it into something different and suited to our target audience.

Viral Yak

The challenge of finding recent news for the previous category was just as challenging for this one. Viral videos are always appearing on the internet, pretty much everyday, so I had to make sure I didn't write about an outdated video.

During the time of developing our brand and script, a viral video was making its way onto everyones screens - Pen Pineapple Apple Pen. We had referenced it quite a few times in our video, but I felt like it should be talked about further in a blog post due to the success it gained.
Luckily, when writing the article the video was still being seen by everyone and it was still very popular. This article, I felt, was a lot easier to write about as I had seen the video multiple times myself and also I had played some of the gaming apps that I mentioned.

I hadn't looked into other articles about this video as I knew quite a lot about it in the first place. The video matched our brand perfectly, which meant it was fun to write about and I found it fairly easy. The one thing that I found challenging was keeping a balance of opinions, and trying not to be too biased. I thought this would be a good conversation topic so I made sure to involve the audience within my article.

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Overall, I found finding the stories quite challenging as I wasn't sure whether they would go out of date really quickly, but writing the articles was fun as I was able to experiment with different styles and different ways to interact with the audience.