The target audience of our brand and news show is around the ages of 14-25.
Due to our brand being aimed at students, we thought this would be the ideal range. After doing some research on other student news websites, I found that they weren't aimed at the age range that they probably thought they were - the website was boring and not interesting enough.
With being students ourselves, it means we can make sure it's interesting and other students will want to watch the show and visit the website.
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In terms of the style of the brand, it's a little bit mixed. We want the main idea of it to be fun and eye-catching, but we also want to add some seriousness to it. We want to be taken seriously but at the same time we want to add some light to the topic at hand.
Within the actual show, we will keep it light hearted and fun, while adding some humorous elements to the script and the images. Within the website, we have a serious category, so it is clear that students should take all of the news articles in that category seriously, and then rest are just for entertainment purposes.
We don't want our brand to be seen as childish, but we also want people to have fun with it and feel like they are talking to friends when reading the articles and enjoying the content of our news show.
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