Lad Bible is an online brand, that focuses on providing news and entertainment to a global audience. The brand is followed by 18-24 year old men and woman and it is the 12th most visited website in the UK.
"The right content, told in the right way, brings together a vast audience and helps change the world for the better."
The company was founded in 2012 by creators Solly Solomou and Arian Kalantari, and it has become one of the best media brands for an audience of youths. It started as a Facebook page and grew to a multichannel, multi-brand portfolio which reaches around 150 million people, and more, per week.
Not only do they have a website, they also have their own social media accounts and more:
- Snapchat
- Vine
- YouTube
- Apple TV
- iOS app
For students, this brand is ideal as they can look at serious news while also browsing for the recent memes and viral videos. Also, the fact that they have several social media accounts, means that they can reach a variety of different ages and people.
This is something we want to achieve with our brand, and to do this we will make sure all of our content is eye-catching and recent in the world of news.
No comments:
Post a Comment