Rough Cut & Fine Cut | Development

Rough Cut

Josh had edited a rough cut, which he then showed us as a group. He had told him our opinions on it, which were positive, also we mentioned a few things that might not have worked and extra additions that might look good.

After the group feedback, we showed Helen our main video and our promo video.

Main Video

• She really liked the sound and the editing of the video.
• The music on some parts of the video were slightly louder than the sound of the presenter, so we need to look into that.
• The interview slows down the pace of the video so we need to try and find a way to make it more upbeat - it needs to fit with the rest of the video.
• Maybe add extra silly graphics.
• Make it more conversational - not question after the other.
• The video is very fast paced, meaning it was hard to take everything in which isn't necessarily a bad thing.

Overall, the feedback we got from Helen was very positive and we were all happy with what she had suggested. 

Promo Video

• She really liked the silliness of the video.
• She thought it matched our brand perfectly and also she enjoyed watching it.

Overall, the feedback we got from Helen was very positive and we were really happy that she enjoyed it.

Fine Cut

After the rough cut viewing, we all met up in a group and worked on some of the colour correcting. We also added a few extra funny references in the interview to make it more upbeat and entertaining.

Once that was done, we showed Helen the final outcome for both videos. Overall, Helen really liked the video and thought it flowed really well. She mentioned that while watching it she didn't even think about the improvements to be made because it all flowed together and she was genuinely watching the video. This made us all very happy, and we didn't need to do anything extra to the videos.